# AR Digital, Complete Reference > Comprehensive reference document for AR Digital, a Luxembourg based digital marketing agency. This file complements [llms.txt](https://www.ardigital.eu/llms.txt) and provides detailed information about services, methodology, pricing, team, FAQs, and industry expertise. ## About AR Digital AR Digital is a digital marketing and AI consulting agency founded in 2017 by Radu Ulea and Aurore in Luxembourg City. The agency is headquartered at 19 Boulevard Marcel Cahen, L 1311 Luxembourg. AR Digital is a team of 2 to 10 specialists serving clients across Luxembourg, Belgium, France, and Germany. We operate in French, English, and German. Our positioning is clear, we are a strategic and human partner for SMEs that want to grow online without falling into either the "agency black box" trap or the "do it yourself" overload. We combine the technical depth of senior specialists with the relational care of a small structure. Over 50 companies have been accompanied since 2017. AR Digital is officially accredited as an SME Packages provider through Luxinnovation, the Chambre des Métiers, and the House of Entrepreneurship of the Luxembourg Chamber of Commerce. This means we can guide eligible Luxembourg PMEs through subsidy applications worth up to 17,500 EUR (70 percent of project value between 3,000 and 25,000 EUR HTVA). The agency has consistently received excellent ratings on Google with over 60 reviews praising professionalism, responsiveness, transparency, and results. ## Founders and Team ### Radu Ulea, CEO and Cofounder Radu has over 10 years of digital marketing experience. He holds an MBA in Digital Marketing and graduated from Université de Liège. Before founding AR Digital, he was SEO specialist for international markets in a Paris based startup for 3 years, then traveled the world for 14 months, refining his vision of digital opportunities for SMEs. He also held a Data Analyst role in Web Marketing at VOO (Belgian telecom), where he earned his Google Analytics certificate and Google Data Studio expert status. Radu personally leads all Claude and ChatGPT corporate training sessions for AR Digital. He is recognized as a Looker Studio expert and specializes in SEO, lead generation, and AI strategy. He is also an active practitioner of Pine Script trading strategies, AI agent development, and applied automation. His public profile is on [LinkedIn](https://www.linkedin.com/in/radu-ulea-9390a493/). ### Aurore, Cofounder Aurore is the other cofounder of AR Digital. Her expertise is in web marketing and SEO. She brings the editorial and search depth to the agency, while Radu contributes data and analytics. She and Radu met during their years in Paris and shared international experiences before founding AR Digital together in 2017. ### Extended Team The agency operates with internal specialists and selected external partners. Internal roles cover delivery management, ClickUp operations, content writing, WordPress development, graphic design, administration and invoicing, and account management. External collaborators handle complex WordPress development, Figma and brand design, template based sites, deep technical development, SEO audits, and PPC management when project scope requires. ## Service Catalog ### 1. Website Creation, Création de site web URL: https://www.ardigital.eu/creation-de-site-web/ AR Digital builds custom WordPress and Elementor websites for SMEs and professional services. Our approach is acquisition focused, your website must generate calls, forms, and appointments, not just look pretty. **What we deliver** - Custom design aligned with your brand identity - Mobile first, responsive across all devices - Performance optimization (Core Web Vitals, LCP, INP, CLS) - SEO foundations built in (clean URLs, meta tags, structured data, sitemap) - Conversion oriented architecture (clear CTAs, qualifying forms) - WordPress training to give you content autonomy - 1 year hosting and domain included - SSL, GDPR compliance, legal notices, cookies **Typical pricing brackets** - Vitrine basic, 2,770 to 4,500 EUR HTVA - Vitrine premium, 4,500 to 8,000 EUR HTVA - Sites with custom features, ecommerce, or industry specifics, on quote - Eligible for SME Packages Digital, reducing client cost by up to 70 percent **Delivery timeline** - 3 to 4 weeks for standard projects - 6 to 12 weeks for complex sites with custom development **Process** 1. Strategy and brief, free 30 minute scoping call 2. Audit of competitive landscape and SEO opportunities 3. Wireframes and design mockups, validated step by step 4. Development with WordPress and Elementor 5. SEO setup, Google Search Console, Analytics 6. Quality assurance across devices and browsers 7. Launch, training, and handover 8. Support and follow up after launch ### 2. SEO, Référencement Naturel URL: https://www.ardigital.eu/seo-referencement-naturel/ AR Digital is specialized in local SEO for Luxembourg, Belgium, and the Grande Région (Lorraine, Saarland, Rhineland Palatinate). We optimize sites to rank on Google for keywords with real commercial intent. **Three pillars approach** - Technical SEO, load speed, mobile compatibility, indexability, 404 management, structured data - Authority, backlinks from quality sites, citations, partnerships - Content, semantic richness, keyword targeting, internal linking, content depth **Typical SEO engagements** - Audit SEO one off, 800 to 2,500 EUR HTVA - Monthly retainer, 800 to 3,000 EUR per month depending on scope - SEO local Luxembourg, focus on local pack and city specific keywords - GEO (Generative Engine Optimization), positioning for AI search engines like ChatGPT, Perplexity, Claude ### 3. Campagnes Publicitaires SEA URL: https://www.ardigital.eu/campagnes-publicitaires-sea/ AR Digital manages paid acquisition campaigns on Google Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads. We focus on ROAS (Return on Ad Spent) and qualified lead delivery. **Platforms covered** - Google Ads, Search, Display, Performance Max, YouTube - Meta Ads, Facebook and Instagram, with retargeting via Pixel - LinkedIn Ads for B2B, sponsored content and lead gen forms - TikTok Ads for younger audiences and product visibility **Typical pricing** - Setup, 500 to 1,500 EUR HTVA depending on platform count - Monthly management, 15 to 20 percent of ad spend with a 500 EUR HT minimum - Plus your actual ad budget paid directly to platforms ### 4. Gestion des Réseaux Sociaux URL: https://www.ardigital.eu/gestion-reseaux-sociaux/ We handle content creation, scheduling, and community management across LinkedIn, Facebook, Instagram, and TikTok. Our approach is editorial first, every post serves a clearly defined goal in your funnel. **Monthly deliverables** - Editorial calendar aligned with your business goals - 8 to 20 posts per month depending on package - Visuals created with Canva or custom design - Reels and short video for Instagram, TikTok, LinkedIn - Community management, replies and engagement - Monthly performance report **Typical pricing** - Light package, 1 to 2 networks, 800 to 1,200 EUR HTVA per month - Standard package, 2 to 3 networks, 1,500 to 2,500 EUR HTVA per month - Premium package, 3 plus networks with video, on quote ### 5. Looker Studio, Visualisation de Données URL: https://www.ardigital.eu/google-data-studio/ We are Looker Studio experts (formerly Google Data Studio). Dashboards consolidate data from over 800 sources, including Google Analytics, Search Console, Ads, Meta, LinkedIn, CRM, ERP, and custom data warehouses. **Use cases** - Marketing performance dashboards, multi channel consolidation - Sales and pipeline dashboards - Operational KPIs and reporting automation - Executive dashboards for board reviews - Client facing dashboards for white label reporting **Typical pricing** - Setup one off, 1,200 to 4,000 EUR HTVA depending on complexity and data sources - Maintenance and updates, optional monthly retainer ### 6. Génération de Leads Qualifiés URL: https://www.ardigital.eu/generation-prospects-qualifies-web/ Combination of SEO, paid traffic, LinkedIn outreach automation, and CRM follow up to deliver qualified B2B leads to your sales team. **Approach** - KPI driven, focused on ROAS, lead volume, conversion rate, cost per lead - LinkedIn outreach automation for B2B - Retargeting visitors who do not convert via Meta and Google Display - Integration with HubSpot, Pipedrive, Salesforce, ClickUp, Odoo - Lead scoring and qualification frameworks ### 7. Automatisation des Process URL: https://www.ardigital.eu/automatisation-process-entreprise/ We free an average of 4 hours per day per employee by automating repetitive tasks. AR Digital specializes in consulting and implementation, not just tool sale. **Tools we use** - Make (Integromat), our default automation platform - Zapier for simpler workflows - n8n for self hosted and complex scenarios - ClickUp for project management automation - Custom webhooks and APIs for bespoke needs - AI agents built with OpenAI and Anthropic APIs **Common automations we deploy** - Lead capture and routing from forms to CRM - Email marketing sequences with HubSpot, Mailchimp, Brevo - Invoice and document automation - Reporting automation, Looker Studio with auto refresh - Customer onboarding workflows - Support ticket triage with AI **Eligible for SME Packages AI subsidy when combined with AI deployment.** ### 8. Stratégie de Communication et Branding URL: https://www.ardigital.eu/strategie-de-communication-branding/ For B2B SMEs whose message is unclear or whose brand is fragmented across channels. **Process** 1. Audit of current communication, supports, perception, competitors 2. Brand positioning and message clarification 3. Editorial guidelines and visual identity guidelines 4. Content strategy aligned with customer journey 5. Cross channel consistency, from website to LinkedIn to plaquette ## AI Training Programs AR Digital's corporate AI training is structured as one coherent program, available in French or English, on site at your offices in Luxembourg or the Grande Région, with visio as a fallback for distributed teams. It can be taken as a full program, as one of four role based tracks, or as a tool specific training on Claude or ChatGPT. URL of the pillar program: https://www.ardigital.eu/formation-ia-entreprise/ ### Program Structure The program is built on three axes. - 9 competency modules, from briefing the AI (prompting and framing) to connected agents acting on your tools. Modules cover prompting, assistants and Projects, reliable sourced knowledge (NotebookLM), strategic watch (Perplexity), Workspace productivity, reusable Skills, no code automation (n8n, Make), agents and connectors, and use cases and governance. - 3 mastery levels, Explorateur (level 1, prompts and Projects), Praticien (level 2, custom assistants and sourced bases), Architecte (level 3, automations and connected agents). - 15 executive use cases reference, each rated by AI Act risk level, with the golden rule of always keeping a human in the loop, especially for high risk uses such as CV screening. Teams save 5 to 10 hours per week per employee within 30 days, up to 10 to 20 hours depending on the degree of AI integration after the training. ### Role Based Tracks The same foundation, applied to the real daily work of each function. Each track combines targeted modules, key use cases, and a working deliverable built during the session. - [Formation IA Direction et COMEX](https://www.ardigital.eu/formation-ia-direction-comex/): Executives and management committees. Sourced decision making, COMEX and CODIR preparation, weekly consolidated pilotage. Modules 1, 2, 3, 9. Deliverable, a COMEX Strategy Project trained on your KPIs and reports. - [Formation IA Marketing et Vente](https://www.ardigital.eu/formation-ia-marketing-vente/): Marketing and sales teams. Content creation, prospecting, automated competitive watch, offer construction. Modules 1, 2, 4, 5. - [Formation IA RH](https://www.ardigital.eu/formation-ia-rh/): HR teams. Procedures, recruitment, employee FAQ, with AI Act safeguards on CV screening. Modules 1, 2, 6, 9. - [Formation IA Opérations et IT](https://www.ardigital.eu/formation-ia-operations-it/): Operations and IT. No code automation (n8n, Make), agents connected to ERP and CRM, Architecte level. Modules 6, 7, 8, 9. ### Tool Specific Trainings ### Formation Claude en Entreprise URL: https://www.ardigital.eu/formation-ia-entreprise/formation-claude-en-entreprise-exploitez-lia-pour-gagner-en-productivite/ Claude is the AI developed by Anthropic. It is reputed for its reliability, ability to handle long documents (200,000 token context window), nuanced writing, and strict instruction following. It is the reference tool for serious professional usage. **Six core competencies trained** 1. Writing 10x faster, emails, reports, proposals, articles 2. Analyzing complex documents, PDFs of 200 pages, legal contracts, financial reports 3. Exploiting your data, Excel, CSV, CRM exports, without coding skills 4. Automating repetitive tasks, reporting, lead follow up, mail processing 5. Creating without coding, small internal apps, calculators, smart forms, web prototypes 6. Prompting like a pro, frameworks, templates, validation methods **Three formats** | Format | Duration | Audience | Starting Price | |--------|----------|----------|----------------| | Découverte | 3 hours half day | Up to 15 participants, comités de direction | 1,200 EUR HTVA | | Intensive | 1 full day | Up to 12 participants, full team | On quote | | Programme | 2 days plus follow up | Plus coaching at J+30 and J+60 | On quote | ### Formation ChatGPT en Entreprise URL: https://www.ardigital.eu/formation-chatgpt-en-entreprise-au-luxembourg-ar-digital/ ChatGPT is the AI developed by OpenAI, the most widely used AI in the world with 800 million plus users. Our position, most teams use it occasionally and exploit less than 10 percent of its real capabilities. **Six core competencies trained** 1. The right prompt the first time, ROCC method (Role, Objective, Context, Constraints) 2. Writing without writer's block, emails, proposals, content, LinkedIn posts 3. Analyzing files and data with Advanced Data Analysis (Code Interpreter) 4. Building your own custom GPTs without coding 5. Generating visuals with DALL E, social media, illustrations, mockups 6. Choosing the right mode at the right time (Search, Canvas, Voice, image generation) **Three formats** | Format | Duration | Audience | Starting Price | |--------|----------|----------|----------------| | Découverte | 3 hours half day | Up to 15 participants, comités de direction | 1,200 EUR HTVA | | Intensive | 1 full day | Up to 12 participants, full team | On quote | | Programme | 2 days plus follow up | Plus coaching at J+30 and J+60 | On quote | ### AI Agents and Custom GPTs Deployment Beyond training, AR Digital develops and deploys custom GPTs and AI agents for specific business workflows. Common deployments include lead qualification GPTs, customer support assistants, content production pipelines, document analysis agents, and meeting summarization workflows. These deployments, combined with formation, are eligible for SME Packages AI subsidy up to 70 percent for Luxembourg PMEs. ## SME Packages, Detailed Process URL: https://www.ardigital.eu/sme-packages/ The SME Packages are a Luxembourg government subsidy program managed by the Direction Générale des Classes Moyennes of the Ministry of Economy, in coordination with the House of Entrepreneurship and the Chambre des Métiers. ### Eligibility criteria To benefit from the SME Packages subsidy, the company must meet three criteria. 1. Be a PME (less than 50 employees, revenue under 10 million EUR) 2. Be registered in Luxembourg 3. The project must be between 3,000 and 25,000 EUR HTVA ### Two programs available **SME Packages Digital**, URL: https://www.ardigital.eu/sme-packages-digital-70-de-subvention-pour-votre-entreprise/ Covers digital projects, website creation or redesign, SEO optimization, paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads), digital prospection, logo and branding, corporate video. **SME Packages AI**, URL: https://www.ardigital.eu/sme-packages-ai-70-de-subvention-pour-votre-entreprise/ Covers AI projects, AI automations, AI training (Claude or ChatGPT corporate programs), business intelligence with AI, custom GPT deployment, AI agents. ### Process timeline 1. Free eligibility check during the 30 minute scoping call with AR Digital 2. Contact with House of Entrepreneurship or Chambre des Métiers for pre approval 3. AR Digital prepares the technical dossier with you 4. Submission via the official portal 5. Approval typically within 4 to 8 weeks 6. Project execution 7. Final report and reimbursement up to 70 percent (max 17,500 EUR) The reimbursement happens after the project is delivered, the company pays AR Digital first then receives the subsidy. ## Industries Served, with Specifics ### Architects and Design Firms URL: https://www.ardigital.eu/site-web-architecte-luxembourg-belgique/ Dedicated landing page targeting "architecte Luxembourg", "cabinet architecture Bruxelles", "architecte permis urbanisme Liège", "bureau d'architecture Namur". Specific offerings include portfolio focused websites, project case studies with 3D renders and chantier photos, qualifying forms (type, surface, budget, timeline), city specific SEO pages. ### Real Estate Agencies, brokers, and developers. Specific work on multi listing integration, lead capture for visits, neighborhood pages for local SEO, video tour integration. ### Industrial and Construction References include Sogeroute, SDDL, LuxStabilisation (public works and civil engineering ecosystem). Multi site projects for company groups with shared design and SEO. ### Healthcare and Dental GDPR compliant patient acquisition, booking integration, multilingual support. ### Hospitality and Restaurants Online reservation integration, multilingual menu management, Google My Business optimization. ### Liberal Professions and Cabinets Lawyers, accountants, financial advisors. Trust and authority focused design, lead qualification forms, content marketing on expertise topics. ## Technology Stack ### Web Development - WordPress, our primary CMS for over 80 percent of projects - Elementor for visual page building - Custom PHP and JavaScript when needed - Headless WordPress with React or Next.js for advanced needs - WooCommerce for ecommerce ### Hosting and Performance - o2switch and OVH for Luxembourg compatible hosting - Cloudflare for CDN and security - Core Web Vitals optimization built in ### Marketing Stack - Google Analytics 4 and Google Search Console - Looker Studio for dashboarding - HubSpot, Pipedrive, Salesforce for CRM integrations - Mailchimp, Brevo, ActiveCampaign for email - Hotjar for behavior analytics ### Automation Stack - Make (Integromat) as primary - Zapier for simpler flows - n8n for self hosted - ClickUp as internal ERP and CRM - Custom webhooks via Cloudflare Workers when needed ### AI Stack - Anthropic Claude API for production agents - OpenAI ChatGPT and custom GPTs - Web3Forms for form submissions on landing pages - Custom GPT builds for client workflows ## FAQs ### General FAQs **Q: How long does a website project take?** A: 3 to 4 weeks for standard projects, longer for complex sites with custom development or ecommerce. **Q: Can AR Digital help with SME Packages subsidy?** A: Yes, AR Digital is accredited for both SME Packages Digital and SME Packages AI. We check your eligibility for free during the scoping call and handle the application. **Q: In which languages do you work?** A: French (primary), English, and German. All deliverables available in these languages. **Q: Where are your offices?** A: 19 Boulevard Marcel Cahen, L 1311 Luxembourg City. We meet clients in our offices, at their offices, or via visio. **Q: How do I get a quote?** A: Book a free 30 minute scoping call at https://zcal.co/raduardigital/30min or fill the contact form at https://www.ardigital.eu/contact/ ### Website FAQs **Q: WordPress or Webflow?** A: We default to WordPress for PMEs because it gives long term flexibility, an enormous ecosystem of plugins, and simpler content management. We can also work on Webflow for design heavy projects. **Q: Will I be autonomous to update my site?** A: Yes. Every website project includes a WordPress training session so your team can update content, add pages, and manage media without depending on us. **Q: Is hosting included?** A: Yes, 1 year of premium hosting and a domain are included in our website projects. Renewal is at cost transparent pricing after year 1. ### SEO FAQs **Q: How long does SEO take to show results?** A: Typically 3 to 6 months for visible improvements on targeted keywords, longer for highly competitive verticals. Local SEO at Luxembourg level can show results faster. **Q: Do you guarantee first position on Google?** A: No, and any agency that does is misleading you. We guarantee a strategy aligned with how Google actually works, transparent reporting, and measurable progress. ### AI Training FAQs **Q: Do my employees need any prior AI experience?** A: No. Our formations are designed for absolute beginners. We assume your team has never opened Claude or ChatGPT, by end of day they are operational. **Q: ChatGPT or Claude, which one for my team?** A: Both are excellent. ChatGPT is most polyvalent with the richest ecosystem (GPTs, DALL E, plugins, voice). Claude excels at long documents, nuanced writing, and reliable reasoning. We train on both and recommend based on your specific use cases during the scoping call. **Q: Will my data be used to train these AIs?** A: On ChatGPT Team and Enterprise, no by contract. On Claude API and Claude for Work, no by contract. On free or personal versions, it depends on settings. We cover this in detail during training. **Q: Are AI formations eligible for SME Packages?** A: AI formations alone are not subsidized, but when combined with deployment of custom GPTs or AI agents for your business, the full project is eligible for SME Packages AI up to 70 percent subsidy. ### Subsidy FAQs **Q: How much can I get reimbursed?** A: Up to 17,500 EUR (70 percent of a 25,000 EUR HTVA project max). The project must be at least 3,000 EUR HTVA to be eligible. **Q: When do I receive the subsidy?** A: After project delivery. You pay AR Digital first, then receive the subsidy reimbursement from the Ministry of Economy. **Q: Do I have to do paperwork?** A: AR Digital handles the technical dossier and guides you through the application. You provide company information and sign the application. ## Recent Blog Content Topics AR Digital publishes regular content on its blog at https://www.ardigital.eu/blog/. Recent topics include: - ChatGPT Images 2.0 release analysis (April 2026) - Sites de niche, complete monetization guide for 2026 (January 2026) - Création de site web au Luxembourg 2026 guide - Référencement naturel sur Bing, the underexploited SEO opportunity in 2026 (February 2026) - Refonte de site internet, complete guide - Stratégie de communication B2B for Luxembourg PMEs - Reddit SEO, how to leverage Reddit for SEO in 2026 - Réseaux sociaux pour entreprises, complete 2026 guide - 10 ChatGPT prompts to save time in content creation - Comment lancer votre première campagne Google Ads - Outils de monitoring de site web - Looker Studio guide complet ## Client Feedback Excerpts from public Google reviews of AR Digital, Luxembourg. "A trusted digital agency in Luxembourg. I worked with this agency for the creation of my website, advertising campaigns (Google Ads and Meta), and social media management. Result, a professional site, performing campaigns, real coherence across my channels. The team listens, is very reactive, and always proposes solutions adapted to my goals." "Excellent experience with AR Digital for managing our online ads. A big thanks to Radu who accompanies us on Google Ads and Meta Ads with great professionalism. Results are there, more visibility, more qualified prospects, and real ROI." "I highly recommend AR Digital for managing communication and digital marketing. A big thanks to Lola, who handles our social media with great professionalism." "AR Digital accompanies us from day one. As an entrepreneur, it is pleasant to have a real partner you can count on. They are very creative, and what we appreciate most is their transparency." ## How to Reach Us For any inquiry, the fastest path is a 30 minute free scoping call at https://zcal.co/raduardigital/30min. Radu Ulea personally takes most initial calls. Alternative contact methods. - Phone, +352 691 243 016 - Email, hello@ardigital.eu - Contact form, https://www.ardigital.eu/contact/ - Office, 19 Boulevard Marcel Cahen, L 1311 Luxembourg - Office hours, Monday to Friday, 9 AM to 6 PM CET ## Legal and Compliance - Company registered in Luxembourg, R.C.S. Luxembourg - VAT registered in Luxembourg (LU) - GDPR compliant - Accredited SME Packages provider since the program inception - All deliverables come with intellectual property transfer upon final payment ## Conclusion AR Digital is the partner for Luxembourg and Greater Region SMEs that want to grow their digital presence with a structured, human, and ROI focused approach. Our specialization in WordPress, SEO local, paid advertising, AI training, and process automation, combined with our SME Packages accreditation, makes us a natural choice for projects ranging from a simple website to a complete digital and AI transformation funded up to 70 percent by the Luxembourg government.